Meet our People

I am responsible for marketing communications at dtac, so I have to oversee our activities and ensure that they are executed as planned. My department consists of nine groups with a total of 113 people who handle every aspect of marketing from production of advertising material to hosting profiling events. It is my role to ensure that we implement our plans so my day mainly consists of meetings to keep myself updated.

I joined dtac seven years ago, before Telenor acquired the company. I was working as a manager at an advertising company when the chief commercial officer of dtac asked if I wanted to join the mobile internet division. It sounded like an interesting position, so I accepted. Dtac was working hard to become the first company to launch mobile internet in Thailand. I am proud to say that we did manage to beat the competitors and were the first to launch mobile internet in the Thai market.

I was manager of the mobile internet division for two years before I was promoted to senior manager in the same department in 2002. In 2004 I got a new position, this time as the department director responsible for communication activities related to our prepaid telecom services. In 2008, I was promoted to my current position.

I feel that dtac is a very dynamic company. We see opportunities where other companies only see obstacles and we are able to act on these opportunities quickly. People are allowed to take risks in this company, which is necessary if we are to develop dtac and expand further.

It has a tough and challenging – but at the same time friendly – atmosphere where it is easy to communicate with colleagues.

Change! We change ourselves and the way we work, and we change the industry due to the new products and services we provide.

Let me give you an example. One of our goals is to become the most admired brand in Thailand. In order to do this we must improve our performance, and this process of change has to start from the inside. As a gimmick on the importance of change, the whole senior management team recently signed up for a 10 km mini marathon. We would have had no chance of completing the marathon if we had not changed our daily routines; what we ate, how we exercised and so on. The same approach is necessary in order to improve our business. Small changes add up, and ultimately enable us to reach our goals.

In 2003 we planned the New Year’s “Countdown” festival. It was supposed to be a huge profiling event for dtac in Bangkok with a budget of 50 million Baht.

But then the tsunami came, and as we all know, had a devastating impact on Thailand. We cancelled the festival and dedicated our time and resources to helping the victims. We travelled to the most affected areas where the tsunami had destroyed the infrastructure. There, we let people borrow mobile phones and call their families, free of charge – for as long as they needed. People cried when they were given this opportunity. It was a very meaningful experience for me.

When it comes to development, I do not like to focus on myself. The most important thing for me is to develop dtac so that it becomes the leading brand in Thailand.

When I take time off, I like to play golf. It is great fun! I also try to go scuba diving at least once a year. Then I head off to Similan Island.

Bangkok is a must for all visitors; it is a very exciting city with a special atmosphere that mixes modern city life with ancient traditions. But the country is so much more than just Bangkok. So I would like to recommend some great sights outside the city, such as Similan Island, one of the best diving spots in the world! A visit to the city of Chiang Mai is also worth recommending. The food and culture there are amazing.

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