Our Brand

For us, everything begins with our purpose: Empowering societies. Connecting you to what matters most. This serves as the guiding principle for all Telenor brands across our markets. Today, Telenor is a global company operating with locally relevant brands across the Nordics (Norway, Sweden, Denmark, and Finland) and Asia (Pakistan and Bangladesh). While our brands cater to local customers, cultures, and markets, they are all grounded in common principles such as our purpose, visual identity, and design.

The Telenor Brand Design Journey

Since the introduction of the name Telenor in 1995 and the logo symbol in 2006, the Telenor brand has become a well-established icon in both the Nordics and Asia. The new logo introduced in 2006 symbolized movement and change, marking a shift towards a stronger customer orientation across all Telenor operations. Known as the blue brand, Telenor’s new visual identity stood out in a competitive international market.

In 2016, we modernized and digitalized our brand by releasing the Telenor symbol from the logotypes, further enhancing its iconic status. This resulted in a more unified brand across our markets. The iconic logo symbol remains the core driver behind Telenor’s visual universe. The blue brand color has been expanded into a range of tones to further strengthen Telenor’s position as the blue brand.

Telenor is a conversational brand, and our visual style and design represent our unifying language, enhancing emotional storytelling with our more than 200 million customers.

Telenor Brand with a Different Visual Identity: DNA

DNA is one of the leading Finnish telecommunications groups, providing high-quality voice, data, and TV services for communication, entertainment, and work. DNA’s focus is to simplify its customers’ lives, enabling them to concentrate on what matters most. It offers connections, services, and devices for both home and work, facilitating the digitalization of society.